Tag Archives: bmw art

[EN][VIDEO] Roy Lichtenstein for BMW – 320i E21 “art-car”

Have you noticed how some people can easily transform cars, boats, scooters into a form of art? That’s because imagination has no limits or boundaries, not in space or time… And some create a mixture between art and utility, ending with a perfect functional product. That’s also ART.

A few months ago I told you the story of Damian Ortega, with his two exhibitions – the “Beetle Explosion” and “Miracolo Italiano”  – a purely form of art. His result was indeed just an exponent, but what I am about to show you now is not any kind of exhibition or museum work – but a working-perfectly-functional-piece-of-art. But before, just a few details about the author – Roy Lichtenstein – one of the pop-art most wanted painters of the century.

Roy Lichtenstein was born in New York, he studied like many others classical painting, but he “drifted” really fast into the Abstract world of art, starting really soon to introduce also some different animation characters into his paintings – and I am talking here about Mickey Mouse, Donald Duck, and the list goes on. In the 60’s, his move was seen as bold and daring, and this is why his work was unique at that time. He did not stopped here, later in the years his influences were Art-Deco forms, actual plastic or metal hardware, landscapes, everything mixed into a single painting.

On the other side, BMW was not at the first strike when they collaborated with Roy, in ’77 – the first “art car” of the Bavarian constructor was signed by Alexander Calder especially for the French race driver Herve Poulain durin the LeMans 24h race, in ’75, and the list continues until these days. But the car signed by Roy in 1977 had something special – we’re talking about a 320i E21 Group 5 race car; when he created the car, Roy said that his vision was : ” painted lines as a road, pointing the way for the car. The design also shows the scenery as it passes by. Even the sky and sunlight are to been seen….you could list all the things a car experiences – the only difference is that this car mirrors all these things even before it takes to the road .”