The newest advertising campaign launched by the Stuttgart company for celebrating the 911 brings us a little bit of fun and imagination, but not only – explains to all technical and non-technical-savvy 911 lovers out there what is the secret behind…
The Ad was not launched to celebrate anything new into their products, nor to say happy birthday to anyone… No, they just needed to remind us that the 911 has the engine placed behind the real axle – not like the other Porsche models that are either mid-engined or front.
The 911 has its personal story, that started when Ferdinand Porsche thought that if he will place the engine in the rear of the axels – behind the wheels to be more specific – he will put more heaviness on the back of the car, creating like that more grip on the wheels of the car. This aspect remained the same since 1963, when the first 911 was launched – more than 51 years ago.
The actual Porsche 911 advertising campaign that was launched by Fred & Farid has the meaning to explain exactly this phrase : REAR HORSEPOWER – see the horse behind the carriage? Oh well… It’s clear now!