Tag Archives: porsche

[EN] Porsche’s rear horsepower technology, explained..

The newest advertising campaign launched by the Stuttgart company for celebrating the 911 brings us a little bit of fun and imagination, but not only – explains to all technical and non-technical-savvy 911 lovers out there what is the secret behind…

The Ad was not launched to celebrate anything new into their products, nor to say happy birthday to anyone… No, they just needed to remind us that the 911 has the engine placed behind the real axle – not like the other Porsche models that are either mid-engined or front.

The 911 has its personal story, that started when Ferdinand Porsche thought that if he will place the engine in the rear of the axels – behind the wheels to be more specific – he will put more heaviness on the back of the car, creating like that more grip on the wheels of the car.  This aspect remained the same since 1963, when the first 911 was launched – more than 51 years ago.

The actual Porsche 911 advertising campaign that was launched by Fred & Farid has the meaning to explain exactly this phrase : REAR HORSEPOWER – see the horse behind the carriage? Oh well… It’s clear now!

[EN/RO][VIDEO] 50 years anniversary : Happy Birthday Porsche 911!

Happy Birthday Porsche 911! Well, this event has been already celebrated – they launched the 911 50th Anniversary Edition during the Frankfurt Motorshow that took place a few weeks ago, in Germany, various television commercials or print ads. Everybody said “happy birthday, 911”, we all said it. But what’s really beautiful it’s about to come…

The Stuttgart based company gathered the whole seven generations of this living legend that’s called “the 911” and they all started to sing a beautiful “happy birthday” song, like in family.  Just listen to it… It gives you thrills…


Sa uram un calduros “La multi Ani” legendei 911 – desi am impresia ca anul acesta am tot facut-o cu varii ocazii, in special cu lansarea editiei limitate 50 Anniversary Edition de la Frankfurt, de acum cateva saptamani. Vorbim de o legenda in viata si un eveniment special marcant in calendarul fiecarui iubitor de automobile, atat noi cat si clasice.

Insa cea mai frumoasa urare o fac chiar stramosii actualului 911 – priviti in videoclipul de mai jos  cum cele sapte generatii s-au strans, s-au aranjat frumos in linie, si-au dres vocile si au inceput sa cante in cor celebrul imn de sarbatorire, totul in cinstea legendei ce dainuie chiar si in ziua de azi, cu aceeasi mandrie si renume. Merita vizionat.

[EN] 1,500,000 km & 40 years of history: Porsche 356

I couldn’t let this slip through my hands – because I cherish my car as well and think about driving her until the end of the days (her days, at least).  Last year I wrote an article about an American who drives his Volvo P1800S even now, after 4,800,000 km. I thought that was something. Today I had the surprise to discover another one, of course, a classic one – thanks to petrolicious.com ‘ s article. Ladies and gents, I present to you today this stunning Porsche 356 with more than 1 million miles on board.

Bought by his father directly from dealer in 1964, this can easily be called a heritage, because the car is in the family for almost 40 years now and it’s being used as a daily car! This happens in San Pedro, California – the county where you can find some amazing occasions for riding a classic, doesn’t matter if it’s being used in a vacation mode or daily go-to-work style.


With exactly 1,577,000 kilometers on board – well, 980,000 miles for the car – 40 years of activity, three engine rebuilds, the car stands out from the crowd, and still provides a sensational feeling for everyone who drives her – despite the modest engine output – 75HP (1,6 liters engine). Because when she was built, it wasn’t all about power and torque, but more about the overall feeling. That was inherited from father to son, the reason why this car is so beloved by her heritor.  We can only say that the owner – Guy Newmark – shows a clear dedication to this brand in particular, as he also owns the 356B cabrio version, so this is not the only Porsche you can find in his garage.

In the end, it’s beautiful to discover friendships like this one, that have lots and lots of history and stories to be told, and I promise that I will bring them upfront whenever I will have the occasion to do so. Until then, enjoy the photo shoot.

Courtesy to petrolicious.com for source and pictures.